The Team

Our ambassadors play an active role in testing our gear in the harshest environments across the globe, sharing stories and completing extraordinary feats of physical endurance. Our dedicated team of riders not only directly influence our products, but also inspire and motivate cyclists around the world to push their own boundaries and make their own adventure.

Alex Howes

Alex Howes

TERRITORY: United States

BIOAs a National Champion and a seasoned veteran of Grand Tours, Alex has consistently made his mark on the podium at prominent gravel races across the country. Since then, he has been immersing himself in a diverse array of riding experiences, embracing epic gravel racing, off-road exploration, and thrilling bikepacking adventures. This transition has allowed Alex to expand his cycling repertoire beyond the confines of traditional racing.